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Dave Clifton

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About Me

I want to help businesses share purposeful information about products and services they have to offer. I'm blessed with a combined knowledge of what makes a great story and how to get it heard. Newspaper reporting afforded me myriad opportunities to hone the one skill every storyteller must master: listening. Impactful stories often hide in the background. That's why I never put fingers to keyboard until I've listened to every detail. Those details are what make – or break – a great story.

My Specialties

  • Content ideation and creation
  • Writing / Editing
  • Media relations
  • Public relations
  • Strategic planning
  • Agency experience
  • Strategic communication
  • Corporate communication
  • Crisis communication
  • Merger and acquisition communication
  • Branding and identity

Get in Touch

E:    davecliftonut@gmail.com

M:  +1 801-656-5541

LI:   www.linkedin.com/in/daveclifton/

Featured Articles

Explore a featured selection of my writing work below.
Lumen Newsroom •

Kina Steele honors the past by keeping family legacy alive for the future

Forgive Kina Steele if she tears up talking about her family and its roots in the Civil Rights Movement. Every triumph and tragedy experienced in her small Alabama community isn’t contained to one moment in time. Each is another brick in the walls of her family’s history – and it’s a legacy she will never allow to be forgotten. Her great-grandmother hosted MLK and his Freedom Riders during one of the most turbulent times in US history.
LinkedIn •

Meeting equity gives on-site, hybrid, & remote workers a seat at the table

Two-plus years ago, offices operated much as they had since the Industrial Revolution. Employees commuted to work, sat at their desks, and worked a full day before heading home. The pandemic changed all that as employees shifted to hybrid and remote work while employers adapted to supporting both in-office and off-site staff. As the business world creates different versions of “back to-normal,” the 9-to-5, in-the-office work structure has been permanently changed as hybrid work has normalized, providing the balance and flexibility most employees desired. Research by collaborative tech company Barco revealed that 80% of professionals prefer hybrid working over being in the office five days a week.
SpaceIQ •

Power of the Workplace: Impacts of Remote Work

Managing expectations for a return-to-work plan should be No. 1 for companies seeking to ensure the safety of their employees. Globally, employees have shown that remote work is viable and even preferable for productivity and engagement.

In this episode, SpaceIQ Chief Financial Officer Pat Clark and Chief Marketing Officer Nai Kanell discuss the challenges in developing a budget-appropriate plan that offers opportunities to work remotely while resuming uninterrupted operations in a physical off
The Salt Lake Tribune •

TERROR AT THE LIBRARY WHAT THE HOSTAGES WERE THINKING

Nathan Black was impressed that a ``scruffy guy'' had come off the street to watch Tibetan monks perform a sand-painting ceremony.

``He was talking with someone really loud,'' recalls Black, a 23-year-old Brigham Young University student who teaches German to missionaries. ``Here is some homeless person who wanted to see this. Good for him.''

Seconds later the man jumped on a desk, started screaming and waving a gun. Black froze.

Media Placements

KUOW (NPR) •

Two trends reveal why downtown Seattle will eventually rebound

Seattle is full of empty offices right now. But after the pandemic is over, many companies are saying workers can still work from home. So, what does that mean for all the office space Seattle built over the last 10 years? Did we build too much of it?

It wasn’t long ago, that you could stand at the Space Needle observation deck and count more construction cranes than just about any other American city. The office towers they started building before the pandemic are still being finished now. But
Computerworld •

How to choose desk booking software for the hybrid workplace

With COVID-19 vaccination programs underway, many companies are hoping to reopen their offices in the not-too-distant future. Most are looking to a hybrid work model, where employees split their time between working in the office and working at home. Although office reopenings may be put on hold as cases surge throughout the U.S. and elsewhere, it’s not too soon to begin making plans for a safe return for employees.

The office that workers return to will look quite different as companies reconf